Shows like “Bloodline” on Netflix have forced industry insiders to rethink the television business model.
Streaming services like Hulu, Netflix, and Amazon have ushered in seismic changes in the entertainment industry. From the entertainment side, the services have offered production companies many new outlets where they can pitch projects that were either turned down by networks or might not be suitable for their audience.
From an industry side, it has changed the way entertainment providers make money. Streaming services offer customers the best of both worlds: a large inventory of programming for a relatively low price of around ten bucks a month.
The model has been a roaring success.
Now streaming services are taking the next step in their evolution. The new “big three” of Amazon, Netflix, and Hulu are all offering critically acclaimed original programming that falls into the new “prestige television” category created to signify what many believe is a new golden age in television. Shows like “The Man in the High Castle,” “Bloodline,” “The Unbreakable Kimmy Schmidt” and “11.22.63” have already romanced the critics and generated a buzz online, allowing the services to capitalize on the shows’ popularity with more subscriptions.
“Cable networks still have a place in the paradigm”
Streaming services offer something different from the more traditional fare offered on cable networks. As they continue to air syndicated programming from broadcast outlets, their own successful originals like “Better Call Saul” on AMC, and informational programming like those from Profiles Series productions, they still have an important place in the television paradigm. However, streaming services are presenting a new challenge and setting a new standard for high quality original programming.