In the highly competitive legal field, a law firm may duke it out with dozens of quality lawyers and firms in its market for people’s trust and business. As such, a number of lawyers and law firms have turned to a smart strategy to get people in the door and win them over – offering free legal advice in the form of seminars.  Such a tactic puts these legal professionals in direct contact with members of the public who may need their help someday. Whether these folks need to hire Medicaid planning lawyers in South Florida or personal injury attorneys, they will likely remember the free legal advice they received during the seminar they attended.

These seminars enable lawyers and law firms to present information as well as pitch themselves to attendees. After the formal presentation of the seminar ends, the law firm or lawyer may open the floor to a Question-and-Answer session, during which attorneys can demonstrate their legal knowledge and prowess as they field inquiries from attendees. Someone looking to choose one of the best elder law attorneys in West Palm Beach may decide on the spot that he or she has found the right law firm after attending a seminar put on by that firm.

Attorneys and law practices in any number of areas of law can use free seminars to attract potential clients and promote their services. Family law attorneys can offer seminars about the adoption process or divorce proceedings, for example. Immigration lawyers may want to offer seminars about naturalization, deportation and other related subjects. Business lawyers may want to present seminars on partnerships, mergers and contracts.

Across the country, as lawyers and law firms compete for their slice of the pie, they need to find ways to present themselves favorably to potential clients. Giving free seminars to the public allows legal professionals to achieve this goal.


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